| Axe 2 : Mondes visuels : quelles contributions des sciences de l'information et de la communication aux visual studies ? |  |
Communicating in a World of Norms
Axis 2: Visual worlds: Contributions of Information and Communication Studies to Visual Studies?
This theme aims at specifying what contributions communication scholars can make to the analysis and development of the field of visual communication. Starting from the new visual paradigms and the interdisciplinary character of visual studies, we will analyze the social construction of visual universes and the conditions of their political (norms, legislation, influence, censorship) and economical (industrialization, formats, standards) control. Furthermore, socio-semiotic analyses will help reveal the artificial character of visual representations and their “reality effects” through multiple forms: press, artistic creation, education, cultural industry, medical imagery.