Atypical items of their semantic category yield more generalisation than their typical members when relearning in connectionist networks (Plaut, D. C. (1996). Relearning after damage in connectionist networks: toward a theory of rehabilitation. Brain and Language, 52(1), 25–82) and in empirical studies (Kiran, S., & Thompson, C. K. (2003). The role of semantic complexity in treatment of naming deficits: Training semantic categories in fluent aphasia by controlling exemplar typicality. Journal of Speech, Language, and Hearing Research, 46(4), 773–787). It seems therefore that atypical words provide more information about the overall structure of the semantic category due to their specific and shared features. In this view, atypical primes could strongly facilitate the processing of targets compared to typical primes, because typical primes contain little information about the variation between members within a category. In contrast, three semantic priming experiments in visual word recognition showed an advantage with the typical context, but not with the atypical one. These findings were observed in a variety of tasks, including lexical decision, categorisation and semantic judgment. Our results do not support the findings about generalisation in relearning and suggest that typicality effects in semantic priming mostly come from the activation of representative features of categories. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.