The effects of reinforcement value and social control on instruction following under a negative-reinforcement (escape) schedule were studied. Initially, responding produced timeouts from pressing a force cell under a low and a high force requirement on a fixed-ratio 1 schedule of reinforcement. Next, participants were reexposed to the low and high force requirements, but were instructed that the experimenter expected them to decrease the number of timeouts relative to the previous exposures to the procedure. Even though following the instruction led to a decrease in number of timeouts and to an increase in effort (i.e., was non-efficient), instruction following occurred consistently for each participant and was modulated by reinforcement value. That is, the decrease in the number of timeouts (i.e., instruction following) was lower under the high force requirement than under the low force requirement. These results replicate and extend previous findings that instructions interact with social and nonsocial contingencies in controlling human behavior.