Proclamar la autoridad, afirmar el poder, seducir el pueblo. Una reflexiòn sobre la communicaciòn en los antiguos Paises Bajos Borgoñones
Résumé
During the closing centuries of the Middle Ages, the court of Valois
Burgundy displayed expert skills in political communication. Many expedients were used
(ceremonies, processions, the public reading of letters, the prince’s pilgrimage, sermons) in
order to inform, seduce and convince a multicultural people who lived in a fragmented
territory with no real capital. This paper, however, is not a simple catalog of communication
procedures employed in the principality. Instead it prioritizes a time-bound perception of the
issue (past, present and future projection) in an attempt to understand the subtleties and the
limits of this vast enterprise of symbolic communication whose overarching goal was to
assert the legitimacy of the princely power. By evoking a real or fictitious ancestry, staging
with refinement the body of the prince and promoting emotional communions, this political
communication showed itself particularly subtle, yet on the whole not very effective due to
the ultimate inability to shape a State. The absence of a common project shared by princes
and subjects can most probably explain the failure of this brilliant deployment of the
Burgundian media. Indeed, the latter proved more effective in forging the myth of the
Burgundian State than in anchoring it in a time-bound reality.
Domaines
Histoire
Fichier principal
EdadMedia-2012-13-ProclamarLaAutoridadAfirmarElPoderSeducirAlPueblo.pdf (95.02 Ko)
Télécharger le fichier
Origine | Fichiers produits par l'(les) auteur(s) |
---|